Attendees:

• Kelly Carden
• Andre Nell

Items discussed

• Status of label printer for CryoCON 2025
• Marketing and Sales Strategy for selling tickets for CryoCON 2025
• Awards dinner for CryoCON 2025
• Cancel Xero subscription
• Setup Quickbooks subscription

Do Items

• Kelly to speak to Barry to send Andre labels for printer
• Andre to design marketing strategy and sales force automation system
• Think about an awards dinner ticketing system
• Andre to Turn off the Xero account for the association
• Andre to Intergrate quickbooks with YM

• Setup Quickbooks chart of accounts for membership options

• Develop new site for Cryo Association

• Developed CINA Membership site

• Replicating cryoassociation.com on cina.smplfy.dev
  • Explore Page
    • Membership Page
    • Cryotherapy Industry Page
  • Engage Page
    • Become a member Page
    • Join the Community
  • Contact Page

• Replicating cryoassociation.com on cina.smplfy.dev
  • Excel Page
    • Free Resources Page
    • Members Resources Page
    • Ask for Assistance
  • Explore Page
    • Cryotherapy Industry

• Met with Lars
• Setup page on Cryoconvention.com for cina awards

• Met with Lars to
  • Updates to https://cryoconvention.com/cina-awards
  • Created page and form for nominating at https://app.cryoconvention.com/nominate

• Fixed issue where CINA tag was not displaying correctly on CryoConvention.com/cina-awards on desktop

• Integrate Kajabi with Quickbooks

• Met witg CINA Exco
• Redirected nameservers to Kajabi
• Setup domain in Kajabi

• Set up spreadsheet with data from Award Nomination submissions
• Integrated form submission on app.cryoconvention.com so that any new entries will be added to the google spreadsheet
  • https://docs.google.com/spreadsheets/d/1gZ8Fj0mvlpj1ePYsHn0pOx5w5pqvU3xsUfPueOdlXCI/edit?gid=0#gid=0

• Investigated issue where clients were presented with a warning
  • The email has failed its domain's authentication requiremetns. It may be spooked or improperly forwarded.
• Issue cause
  • When setting up the dns records in Kajabi, the chatbot indicated that all settings would be correct if the DNS is managed by Kajabi, which it is.
  • The required records were not in Jajabi settings
• Resolved issue
  • Manually added missing records
    • DMARC
    • DKIM
    • SPF
  • Validated records were recognized
    • https://powerdmarc.com/analyzer/?domain_name=cryoassociation.com#dmarc-section

• Tweaks to CINA Awards voting process with Lars online

• Developed process for CINA Awards voting

• Met with Lars
• Defined
  • Problem CINA is solving
  • The Target Audience
  • The products and services that will be implemented to solve the identified problem
• Built app.simplifybiz.com to develop strategy and accountability for CINA

• Discussed Keep Doing, Stop Doing, Start Doing action plan with COO, Kelly Carden
• Scheduled an appointment with Kelly Carden to implement Notion for Project Management
• Began development of 'Add Simple Marketing Plan' to app.simplifybiz.com. Developed
  • Business Overview
  • Target Audience
  • Marketing Goals

• Development of Marketing Strategy wizard on app.simplifybiz.com. Added
  • Budget
  • Marketing Channels
  • Brand Messaging
  • Content Plan
  • Success Metrics
  • Owners Resources
  • Actino Plan

Meeting with Owners

Discussion

• Updated strategy
• Identified priorities
• Scheduled to meet on Monday, May 5, 2025 at 11am Central

• Meeting with CryoCON Team
  • Discussed action items related to preparing for CryoCON 2026
• Meeting with CINA EXCO
  • Discussed strategy for CINA
• Audited TrackMe Planner course and sent Lars a link to review the audit
  • https://docs.google.com/document/d/12mhi5DOq3dxNvvZHPpTDlcbBS6mG_CjkELOHXeWXlHs/edit?usp=sharing
• Reviewed Kajabi

• Meeting with Lars Lofstrand
  • Discussed next steps for CINA
• Meeting with Dani Chavez
  • Discussed testing for attendee passes for CryoCON 2026

• Development of app.simplifybiz.com
  • This app is being used t0
    • develop the strategy
  • Identify
    • Objectives
    • Action Steps
    • Do Items
  • It will also likely be used in coaching members of CINA in doing the same.

• Meeting
  • Attendees
    • Lars Lofstrand
    • Andre Nell
  • Purpose
    • Clarify product offering
  • Action Items
    • Develop functionality to host monthly 'Membership' meetings on Kajabi

• Meeting with Lars and Dani
• Reviewed CryoAssocaition.com status
• Tested using Google Meet

• Met with Lars to refine site map and content for CryoAssociation.com
• Organized the structure of CryoAssociation.com
• Completed sundry requests

• Facilitate Wednesday Meeting
  • Preparation and research into Google Meet
  • Dry Run with Lars
  • Provided support during meeting

• Reviewed Do Items
• Met with Lars and completed Marketing Plan on app.simplifybiz.com

• Met with Lars to
  • Clarify CINA offering
  • Identify priorities

• Tested app.simplifybiz.com
  • Used to manage implementation

• Updated PDF templates on appsimplifybiz.local for
  • Strategy
  • Target Markets
  • Marketing Plan
• Reviewed the entries for CINA
• Uploaded PDFS to CINA Leadership folder
  • Strategy
  • Target Markets
  • Marketing Plan

• Updated nameservers on cheap-domainregistration.com to point to CryCON SiteGround Account
• Removed redundant DNS records pointing to legacy services
• Added cname record to point to circles.so subdomain for cryoassociation.com
• Verified mx records point to google workspace server

• Reset email setup for David Guttman